- Cause: Alberta Theatre Projects
- Amount Raised: $17,645.00
In February 2010, Vonality Inc. assisted Alberta Theatre Projects to implement an exciting online and live event that supported the arts community. Alberta Theatre Projects put together an exciting variety of prize packages that were auctioned off online from February 1st to February 19th 2010. Four of the online auction items went live at the Lawson Lundell Hors d'Oeuvres Extraordinary Exprience Auction event. All proceeds from the auctioned items went on to fund Alberta Theatre Projects, and the annual Enbridge playRites Festival of New Canadian Plays.
The campaigned concluded with $17,645.00 in funds being raised. In addition, the 17th Annual Lawesome Lundell Celebrity Hors d'Oeuvres event attracted massive media attention from the Calgary herald, CBC, and Carbon Media. Vonality Inc. provided creative direction for Alberta Theatre Project to raise its profile while advocating the importance of supporting the arts community. The event was also made possible with the support of Lawson Lundell LLP Barristers & Solicitors and Side Dish Saponsors including Cenovus Energy Inc., CMV Financial Corp, ConocoPhillips Canada, and First Calgary Savings.
Overall, this event marked another successful project as a result to the marketing, technology and branding expertise of Vonality Inc. Alberta Theatre Projects online auction event hopes to be an annual tradition as the company will be launching this 2nd annual online auction in February of 2011. Not only are individuals within the Alberta-based arts community benefiting from this campaign, Vonality Inc. has proven its ability to execute high profile campaigns that targets a wide range of audiences; from the non-profit, to sports, and finally the local arts community.