Vonality team
our case studies

Past Projects

Breathe Easy III Online auction Brewer's Plate Online Auction Idol Gives Back Online Charity Auction HotDocs Online Auction Meow Foundation Online Auction Alberta Theatre Projects Online Auction Molson Canadian Hockey House Auction

Breathe Easy Online Auction

Campaign
Breathe Easy Online Auction
Industry:
Non-Profit

This campaign included an exciting gala, complete with the Breathe Easy Silent Auction, and Live Bid Auction event. Participants took part in bidding for a chance to win a number of unique packages, luxurious experiences, and stunning jewelry.

Breathe Easy Online Auction

Brewer’s Plate Online Auction

Campaign
Brewer's Plate Online Auction
Industry:
Non-Profit

In May, Brewer's Plate approached Vonality to help put together and market a number of prize packages to be auctioned off in order to support the work of Green Enterprise Ontario.

Brewer's Plate Online Auction

Idol Gives Back Online Auction

Campaign
Idol Gives Back Online Auction
Industry:
Non-Profit

April 2010 was an unforgettable month for the Emmy award winning show American Idol. In partnership with Vonality Inc., Fremantle Media, and the Idol Gives Back Foundation, over $140 million was raised for numerous charities while a select number of loyal American Idol fans were awarded with memorabilia and once-in-a-life-time opportunities – when placing the highest bid in the first annual online auction for IGBF.

Idol Gives Back Online Auction

Hot Docs 2010 Gala Auction

Campaign
Hot Docs 2010 Gala Auction
Industry:
Non-Profit

Every year, hopeful filmmakers from the United States and all around the world escape to Canada to have their films screened at the Hot Docs Canadian International Documentary Festival.

Hot Docs 2010 Gala Auction

MEOW Foundation Online Auction

Campaign
MEOW Foundation Online Auction
Industry:
Non-Profit

Towards the end of April of 2010, Vonality Inc. was approached by the MEOW Foundation to run and manage a silent online auction in order to raise funds for the organization itself.

MEOW Foundation Online Auction

Molson Canadian Hockey House Online Auction

Campaign
Molson Canadian Hockey House Online Auction
Industry
Sports

During the Olympics, Vonality Inc. had the privilege of working with the Molson Canadian Hockey House. Vonality Inc. assisted the Molson Canadian Hockey House to implement a campaign, giving sports fans everywhere the opportunity to bid on exclusive VIP packages and signed merchandise from the event itself.

Molson Canadian Hockey House Online Auction

Alberta Theatre Projects Extraordinary Experience Auction

Campaign
Alberta Theatre Projects Extraordinary Experience Auction Auction
Industry
Non-Profit

In February 2010, Vonality Inc. assisted the Alberta Theatre Project to implement an exciting online and live event that supported the arts community.

Alberta Theatre Projects Extraordinary Experience Auction
Auction

Project Runway Canada Online Auction Case Study

Campaign
Project Runway Canada Online Auction
Company
Insight Productions
Industry
Entertainment

Vonality reached out to the production company of the hot television show Project Runway Canada. The concept was to create a themed auction for viewers to bid on 'show worn items' and give fans a new way to interact with the brand. This concept also allowed Project Runway Canada to offer their existing sponsor “3M” additional promotion and exposure within a dedicated, themed episode and overall increasing the value of their relationship.

Project Runway Canada

Singapore Airlines A380 Charity Auction Case Study

Campaign
First to Fly A380
Company
Singapore Airlines
Industry
Airline

• Final Amount Raised: $1.2 Million for charity
• Over 28 million visitors to the auction page
• Over 22,000 bids
• Number of e-mails received: 9018
• Featured on more than 13 country sites and translated in 9 languages

Vonality was called upon by Singapore Airlines to run the world’s largest online auction. Vonality organized the Singapore Airlines A380 Auction, auctioning every seat in the first A380 Double Decker aircraft.

Singapore Airlines A380

MasterCard Hockey Auction

Campaign
MasterCard Priceless Experiences Auction
Company
BBDO

• Final Number of Unique Visitors: 6,112,618
• Total hits: 19,600,729
• Amount Raised: Over $50,000.00

Vonality was called upon by BBDO to create a unique campaign to increase MasterCard's brand association with Canadian Hockey. Playing on their current brand initiative 'Priceless' it was natural to offer its card holders priceless hockey items. All proceeds from this auction helped benefit Big Brothers Charities.

MasterCard Hockey Auction

Intel Grand Prix Charity Auction

Campaign
Intel Grand Prix Charity Auction
Company
BBDO

Vonality was called upon by BBDO and Intel to run the Intel Grand Prix Online Charity Auction. All proceeds from this auction helped benefit the Youth Science Foundation. Auction items included signed Jacques Villeneuve Grand Prix auction worn race items and BMW race experiences.

Subtraction 7.0

BMW X5 Hockey Edition Charity Auction

Campaign
BMW X5 Hockey Edition Charity Auction Auction
Company
BMW
Industry
Automotive

Vonality was called upon by BMW to create a unique opportunity to help spark excitement and interact with BMW buyers and “Intenders to buy” in a new and innovative way. The campaign included a promoting the BMW X5 brand in particular.

BMW X5 Hockey Edition Charity Auction

First Apple iPhone Presented by Alicia Keys Online Auction for Charity

Campaign
First Apple iPhone Presented by Alicia Keys Online Auction
Company
Anomaly NYC
Industry
Technology

Vonality was called upon by Anomaly NYC to sell the First Apple iPhone. This phone was purchased first in line by Spike Lee and was presented by musician and singer Alicia Keys at the Black Ball Gala honouring Bono.

First Apple iPhone Presented by Alicia Keys Online 
Auction for Charity

Michael Godard Custom Chopper

Campaign
Michael Godard Custom Chopper
Industry
Entertainment
Sponsors
Gibson, Kounts Customs, World Poker Tour

Vonality created a rare opportunity for the number one selling artist in the world, Michael Godard, to come together with the world famous bike building phenomenon Count's Kustoms, to embark on a one-of-a-kind bike. This exciting piece was built to be auctioned with proceeds benefiting the Sharon Osbourne Colon Cancer Program at Cedars-Sinai Medical Centre and help increase awareness for the World Poker Tour® and Gibson Guitars who came into the auction as sponsors.

Michael Godard Custom Chopper
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