This campaign included an exciting gala, complete with the Breathe Easy Silent Auction, and Live Bid Auction event. Participants took part in bidding for a chance to win a number of unique packages, luxurious experiences, and stunning jewelry.
In May, Brewer's Plate approached Vonality to help put together and market a number of prize packages to be auctioned off in order to support the work of Green Enterprise Ontario.
April 2010 was an unforgettable month for the Emmy award winning show American Idol. In partnership with Vonality Inc., Fremantle Media, and the Idol Gives Back Foundation, over $140 million was raised for numerous charities while a select number of loyal American Idol fans were awarded with memorabilia and once-in-a-life-time opportunities – when placing the highest bid in the first annual online auction for IGBF.
Every year, hopeful filmmakers from the United States and all around the world escape to Canada to have their films screened at the Hot Docs Canadian International Documentary Festival.
Towards the end of April of 2010, Vonality Inc. was approached by the MEOW Foundation to run and manage a silent online auction in order to raise funds for the organization itself.
During the Olympics, Vonality Inc. had the privilege of working with the Molson Canadian Hockey House. Vonality Inc. assisted the Molson Canadian Hockey House to implement a campaign, giving sports fans everywhere the opportunity to bid on exclusive VIP packages and signed merchandise from the event itself.
In February 2010, Vonality Inc. assisted the Alberta Theatre Project to implement an exciting online and live event that supported the arts community.
Vonality reached out to the production company of the hot television show Project Runway Canada. The concept was to create a themed auction for viewers to bid on 'show worn items' and give fans a new way to interact with the brand. This concept also allowed Project Runway Canada to offer their existing sponsor “3M” additional promotion and exposure within a dedicated, themed episode and overall increasing the value of their relationship.
• Final Amount Raised: $1.2 Million for charity
• Over 28 million visitors to the auction page
• Over 22,000 bids
• Number of e-mails received: 9018
• Featured on more than 13 country sites and translated in 9 languages
Vonality was called upon by Singapore Airlines to run the world’s largest online auction. Vonality organized the Singapore Airlines A380 Auction, auctioning every seat in the first A380 Double Decker aircraft.
• Final Number of Unique Visitors: 6,112,618
• Total hits: 19,600,729
• Amount Raised: Over $50,000.00
Vonality was called upon by BBDO to create a unique campaign to increase MasterCard's brand association with Canadian Hockey. Playing on their current brand initiative 'Priceless' it was natural to offer its card holders priceless hockey items. All proceeds from this auction helped benefit Big Brothers Charities.
Vonality was called upon by BBDO and Intel to run the Intel Grand Prix Online Charity Auction. All proceeds from this auction helped benefit the Youth Science Foundation. Auction items included signed Jacques Villeneuve Grand Prix auction worn race items and BMW race experiences.
Vonality was called upon by BMW to create a unique opportunity to help spark excitement and interact with BMW buyers and “Intenders to buy” in a new and innovative way. The campaign included a promoting the BMW X5 brand in particular.
Vonality was called upon by Anomaly NYC to sell the First Apple iPhone. This phone was purchased first in line by Spike Lee and was presented by musician and singer Alicia Keys at the Black Ball Gala honouring Bono.
Vonality created a rare opportunity for the number one selling artist in the world, Michael Godard, to come together with the world famous bike building phenomenon Count's Kustoms, to embark on a one-of-a-kind bike. This exciting piece was built to be auctioned with proceeds benefiting the Sharon Osbourne Colon Cancer Program at Cedars-Sinai Medical Centre and help increase awareness for the World Poker Tour® and Gibson Guitars who came into the auction as sponsors.