- Amount Raised: $23 450.79
- Charity: MEOW Foundation
Towards the end of April of 2010, Vonality Inc. was approached by the MEOW Foundation to run and manage a silent online auction in order to raise funds for the organization itself.
The MEOW Foundation (Make Each One Wanted) is the only Calgary wide no kill registered charity that rescues and cares for stray abandoned cats. In addition, the organization takes the effort to match rescued cats with suitable adopters while providing Trap Neuter Return services. This foundation runs under the value of ensuring responsible and compassionate human-care relationships. As a result, the MEOW Foundation campaign proved to be one that was worthwhile; Raising money for a foundation with the mission to deter animal cruelty.
Vonality Inc. and the MEOW Foundation put together a number of animal/cat-themed items that were put up for the online auction. Animal lovers and supporters from around the world had the privilege of bidding on jewellery, plates, tickets, getaways and other exciting prize packages.
The campaign went live on April 30th and ran until May 7, 2010. A total of $23 450.79 was raised within the 7 day period giving hope and a loving home to hundreds of stray cats in Calgary. Vonality Inc. utilized its creativity and excellent marketing strategies to raise the profile of the MEOW Foundation with a tremendous amount of success.