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The Case: A high end retailer wanted to engage their VIP customers. Instead of making them wait until the once-in-year trunk show they created a private auction site. Now they know more information about their customers, keep them engaged on an ongoing basis and can communicate more effectively.
The Result: The VIPs are now able to score some great deals and really feel like they have some VIP appreciation with the retailer. |
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The Case: A music label wanted to connect better with their fans. It was the status quo for people (who are not even fans) to buy tickets and slap them up on eBay and scalp them for a huge profit without any additional revenue being realized for the artist or production company. By integrating a cause related auction site the music label can give fans what they want, while helping to support some great charitable initiatives and causes. Fans can bid on unique experiences, memorabilia and once-in-a-lifetime type packages.
The Result: The music lable is now able to collect more fan data, increase their web traffic and increase their advertising revenue. The fans now get what they want and feel good about it. Oh yeah and the charitable giving side of the label has improved 100%. |
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The Case: A major airline wanted to find a unique way to sell seats aboard their first flight and raise money for charity. By creating a micro auction site and opening up bidding to the world they were able to create a level of excitement and fundraise in a way never seen before.
The Result: Tens of millions of visitors, international press coverage and millions of dollars raised for charity - and some very lucky and happy passengers. |
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The Case: A charity wanted to find a way to make their silent auctions better. With only 500 people in attendance at their Gala and shrinking every year they were concerned about the auction, which happens to be their number one money maker. By creating an online auction site not only are they able to engage their members they are able to reach new donors and expand the reach of the charity.
The Result: The charity raised 150% more then the year before and 60% of the buyers came from online. The charity is now able to also tell a great story to their sponsors and to the board. Instead of only 500 people seeing the sponsors ads and products - it was now seen by over one million people and the final bid prices exceeded everyone's expectations. more money and more visibility to the charity and its donors. Now that's a great business case. |
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The Case: A major newspaper publication wanted to increase its online capability and readership. With a loss of readers to online media, the paper took action and created a holiday campaign around exchanging advertising credits for items which in turn would be auctioned off.
The Result: Hundreds of advertisers came on board and generated millions of unique page views. The public purchased thousands of dollars worth of product, allowing the newspaper to generate revenue from a new source and provided a high value preposition its clients - both their advertisers and the public. |
